DESIGNER-IN-CHIEF

Events of Distinction is magnanimously led by Joyce Scardina Becker, a celebrated events expert with over 25 years of industry experience. A combination interior, floral and event designer extraordinaire, Joyce has enthralled hundreds of clients and thousands of guests with her unparalleled productions.

Joyce’s talents began to bloom at age 5, when she planned a “Surprise Halloween Party” for her kindergarten class. (The surprise was on her mother, when the entire kindergarten class showed up at her front door!) Joyce went on to attend San Francisco State University, graduating with a Bachelor’s degree in Hospitality Management. Later, she received a prestigious degree in Retail Floristry from City College of San Francisco, and subsequently she earned the esteemed Certified Meeting Professional (CMP) credential.

An accomplished educator, speaker and writer, Joyce has authored a groundbreaking book for engaged couples and event professionals, Countdown to Your Perfect Wedding, which received an Esprit de Corps Award from the International Special Events Society for “Best Industry Contribution.”

Joyce is the Founding Director and Instructor of the Wedding Planner Certificate Program, offered annually at California State University East Bay. Internationally recognized by event professionals and students, this intensive 40-hour program was the first of its kind on a university campus, providing a comprehensive education for students who wish to pursue a professional career in wedding management.

An established industry leader, Joyce is the Founding President of the Wedding Industry Professionals Association (WIPA), the first national non-profit trade association created specifically for providers of wedding products and services. Joyce has appeared on numerous television and radio programs, she frequently has been a featured speaker at industry conferences, and she has served on the Advisory Boards to Catering Magazine and Special Events Magazine.